Short summary - Rework
David Heinemeier Hansson
The main ideas of the book:
Everyone can do business today. Tools that were previously unavailable are now available. One person is able to do the work of two, three employees, and in some cases an entire department. Things that were impossible a few years ago are simple today.
Take action! To do top-notch work, you need to believe that you are doing something special.
Whatever business you want to start, raise as little outside money as possible. The idea of spending other people's money may seem attractive, but by doing so you are throwing a noose around your neck.
Develop. The lack of opportunities for waste forces you to be resourceful.
Competitors. If you are successful, people will try to copy what you have done. But there is a great way to protect yourself from copycats - to become part of your product or service yourself. Put your unique mindset into what you are selling. Add something to the product that others cannot offer.
Don't believe that "the customer is always right". Being able to please a few noisy customers isn't worth ruining your product for everyone else.
When you first start out, you are not known. Use this time to make mistakes that the whole world will not hear about, make adjustments, work on imperfections.
Do it yourself first. Never hire anyone for a job until you try it yourself. So you will be able to understand the nature of this work, understand how its good result should look like.
If something goes wrong in your business, it's best if you release the bad news yourself, rather than waiting for fertile ground for rumors and misinformation. Be the source of bad news about yourself.
Each of us has ideas. They are immortal - unlike inspiration. If you have a desire to do something, you need to start it immediately.