French Literature Reviews - 2026
V. Smith. Naming and Framing. Understanding the Power of Words across Disciplines, Domains, and Modalities
Literary Theory, Linguistics and Stylistics
Naming and Framing
Understanding the Power of Words across Disciplines, Domains, and Modalities
Viktor Smith
ISBN 9781003051831
120 Pages
£15.29
Routledge
OVERVIEW
This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds.
The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics with multimodal perspectives, Smith establishes new cross-disciplinary links, further integrating work from neighbouring fields such as marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics.
This book will be of particular interest to students and scholars in multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication.
Questions concerning how language shapes perception have long occupied scholars working at the intersection of linguistics, psychology, and communication studies. The volume engages with these enduring concerns by examining the mechanisms through which lexical choices influence human thought and social interaction.
Readers interested in cognitive linguistics, semiotics, and applied communication studies may find the volume relevant to their pursuits. The work bridges several academic fields by connecting linguistic analysis with neighboring areas such as marketing, health communication, and political discourse.